Creators are the fastest-growing category of small businesses today.
The Creator
A creator is an individual or a small to mid-size business that uses its skills, expertise and passion to create content and products promoting it within its user community.
Mindshare and funds shift towards creators, social and influencer marketing has become table stakes for the brands globally, with billions of dollars being assigned to tap and grow the creator economy.
While the brand spending is sizable, it's spread across millions of creators and the best bucks go to the top category creators who drive consistent and viral user engagement.
Creators are the fastest-growing category of small businesses today.
Key challenges encountered by Creators:
Multiple platforms to toggle between for users engagement
Brand and Sponserships limited to top
1% creators only
Financial and cash flow unpredictability
Creative block in a competitive
environment
A shift in creators' entrepreneurial aspirations requires
77% of creators worry about
being dependent on social media
for their earnings.
Shift in creators entrepreneurial aspirations requires
The Need
Monetization and Engagement solutions that help Creators focus on their Creativity and Optimize marketing spending.
Sustainable solutions that automatically deliver more value throughout their community and
among their members.
Financial products to Leverage Scaling
Opportunities.
77% of creators worry about
being dependent on social media
for their earnings.
How does CoolBoots stack up in the equation?
The CoolBoots team has decades of experience in the dynamic digital domain evolution.
Through its products and services, CoolBoots reaches out to over 6,000+ publishers and creators globally, attaining unparalleled insights into the existing and foreseeable trends, challenges, and gaps. We perennially work towards these opportunity areas to stay connected with our partner community through pioneering transformative solutions.
CB-Monetize
Content gamification-as-a-service
A ‘Passive’ Monetization and Revenue
Enhancement Product
Delivering 3x ARPU compared to Industry
Go live in under 5 minutes
Instant Monetization from Day 1
Zero Upfront Cost
CB-Optimize
Tools-in-a-box
Tools to help you drive enhanced engagement
Retain & stay connected to your audience
Make your marketing spends work harder for better returns with these tools
CB-Maximize
Business-in-a-box
Focus on the scale and business growth, while we help you by
Ensuring capital flow to keep your endeavor & passion fueled up
Business, performance and data-driven credit support
